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Advisers: Can you pass the 'trust fall' test?

December 04, 2011

The InvestmentNews article "Advisers: Can you pass the 'trust fall' test?" by Lavonne Kuykendall notes that the key to retaining widowed clients is building deep ties early on. "Widows “need to feel a level of comfort” dealing with their adviser, and that comes from a having “a relationship that is fostered over time," says ACA member Susan Honig.

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